Specs: Writer’s Guidelines

I had a team of in-house writers and editors and two different agencies with their own revolving authors–all submitting content for the same channel. How do you keep the content in alignment, on-tone, and optimized for organic search? Writer’s guidelines. This living document was designed to calm the content chaos brought by multiple teams and multiple editors. You’ll notice that it’s heavy on SEO instruction. That’s how I roll.

KSolomon.WritersGuidelines