Blog: Corporate Trend SEO Cluster Post
This high-profile client was looking to reel in a large fish from the SEO pond. Quality in-depth content, reader-focused problem solving, and stacked relative links helps to capture organic traffic …
Read MoreArchives: Projects
Web: Technical Glossary
Is this page a flagrant SEO play? You betcha. Marketing didn’t invent the bots; we just cater to them. I worked with a team of SMEs on this one (who, …
Read MoreWeb: English Translation of Tech Concepts
I often think of myself as an interpreter between product marketing/engineering and the customer. One of my pony tricks is that I can take your technology, your business concept, or …
Read MoreSpecs: Writer’s Guidelines
I had a team of in-house writers and editors and two different agencies with their own revolving authors–all submitting content for the same channel. How do you keep the content …
Read MoreBlog: Business by the Numbers
Sometimes it’s the data that wags the dog. This major snacking brand wanted publicity when it entered the D2C space, and its numbers on potato consumption alone were enough to …
Read MoreBlog: Thought Leader Panel Discussion
What’s more inspiring than a group of C-suite pioneers discussing how to make work work better for all women? I had the pleasure of watching an hour-long panel discussion of …
Read MoreBlog: Company and CEO Profile
This post stemmed from observing an hour-long conversation with an industry thought leader, and then creating a blog post that highlights some of the conversation’s most valuable takeaways. KSolonon.360blog.Tmobile
Read MoreDocumentation: How To/Process Instructions
I created a brand new republishing program that required collaboration across multiple teams, and a whole new way to think about content. The status quo had been to create new …
Read MoreBlog: Product Introduction and Use Cases
After some educational SEO research, I wrote this post to fill a gap in the company’s keyword content on the blog. This post appeared in six languages. After just four …
Read MoreWeb: UX Redesign & Content Update (Large)
Visitors came to the chocolate company’s website to shop, preview a cafe menu, and sign up for a class—but the existing site simply dropped them onto the blog (which was …
Read MoreWeb: Product Content Edit
Autodesk updates dozens of software products each year, and each product’s page requires a content update. For this project, I worked with product managers, content strategists, the SEO team, and …
Read MoreWeb: Edited Corporate Vertical
I’ve edited the SEO-heavy content of this page to help engineers find tools for design automation. I also had to shape content to fit the strict global site guidance used …
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