Web: Technical Glossary
Is this page a flagrant SEO play? You betcha. Marketing didn’t invent the bots; we just cater to them. I worked with a team of SMEs on this one (who, …
Read MoreProject Type: Web
Live and lucrative.
Web: English Translation of Tech Concepts
I often think of myself as an interpreter between product marketing/engineering and the customer. One of my pony tricks is that I can take your technology, your business concept, or …
Read MoreWeb: UX Redesign & Content Update (Large)
Visitors came to the chocolate company’s website to shop, preview a cafe menu, and sign up for a class—but the existing site simply dropped them onto the blog (which was …
Read MoreWeb: Product Content Edit
Autodesk updates dozens of software products each year, and each product’s page requires a content update. For this project, I worked with product managers, content strategists, the SEO team, and …
Read MoreWeb: Edited Corporate Vertical
I’ve edited the SEO-heavy content of this page to help engineers find tools for design automation. I also had to shape content to fit the strict global site guidance used …
Read MoreWeb: NGO Case Studies
TechSoup is a distributor of software to NGOs and non-profit organizations across the globe. They asked me to interview several of their clients who received donations of Microsoft products and …
Read MoreWeb: Internal Inventory Site
It’s no beauty queen, but this is a very useful tool that saved hours of work for store managers and the Operations team. Dandelion Chocolate needed an internal website to …
Read MoreWeb: Food Tour Company Site UX Optimization
This website redesign was a joy. The owner of a San Francisco walking food tour company found her longtime business competing with others who were benefiting from an optimized web …
Read MoreWeb: Chocolate Company Online Store
I cannot take credit for the Shopify design or backend work here, but I wrote and edited all of the content for hundreds of products that flowed through this online …
Read MoreWeb: Product Description (Long)
Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …
Read MoreWeb: Product Catalog Descriptions
Give me a thing and let me help you describe it and sell it. Hand me a creative brief or just let me pick your brain for a few minutes. …
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