The sales team for this client needed a glossy, full-color booklet that they could hand to potential customers—cafes, restaurants, and retailers—that accomplished many tasks. 1) It had to explain the existence and benefits of a novel product, Ground Chocolate, 2) It had to provide uses, needs, and recipes for this product, and 3) It had to sell the brand and the quality of the product to convince new customers that it was worth paying more for. We got to work with multiple iterations, and I worked diligently with the sales and design teams to bring this handout to life.
