This client had a mountain to scale: they had a high-end food product that needed to move outside of a major holiday period. Several factors were responsible for this product email’s success. The animated GIF was the first this company had ever used in a newsletter, and their loyal fan base loved it. We also came up with a promotion for a free staple product to enhance sales. This client is one that always wants deep story behind every product, and the content for this project was very successful because the word count was tight while the storytelling flowed.