Email: Monthly Newsletter

For a client who was particularly interested in building brand and longform storytelling, I wrote and designed this newsletter format that we used monthly for about two years. Each month …

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Email: Customer Journey Cycle

This client had a very high cost of customer acquisition, so once you were at the top of the funnel, they wanted to do everything possible to help you fall …

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Email: Monthly Newsletter 2

Hi! Remember me? That company you had a great experience with? This is an example of a monthly newsletter from us that gave you helpful information on a subject you …

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Spec: Marketing Brief

In the early days of the Green Economy, I had the pleasure of working with a cannabis company focused on women’s health and wellness. We hosted live, informal events for …

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Spec: Marketing Brief 2

Startups often need help asking the right questions and finding the right words to help them find their voice: who they are, who they’re speaking to, and how they distinguish …

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Documentation: User Manual

I would never call myself a real tech writer, as I don’t have an engineering degree. That said, what years of working for tech companies and writing thousands of recipes …

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Print: B2B Sales Collateral

The sales team for this client needed a glossy, full-color booklet that they could hand to potential customers—cafes, restaurants, and retailers—that accomplished many tasks. 1) It had to explain the …

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Print: Custom and Corporate Catalog

Just a little bit of Adobe InDesign knowledge can be dangerous. And luckily, I knew just enough to update this product of corporate gifts and custom products. Design-wise it does …

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