Email: Luxury Product

This client had a mountain to scale: they had a high-end food product that needed to move outside of a major holiday period. Several factors were responsible for this product …

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Web: Product Description (Long)

Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …

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Email: Monthly Newsletter

For a client who was particularly interested in building brand and longform storytelling, I wrote and designed this newsletter format that we used monthly for about two years. Each month …

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Email: Customer Journey Cycle

This client had a very high cost of customer acquisition, so once you were at the top of the funnel, they wanted to do everything possible to help you fall …

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Email: Monthly Newsletter 2

Hi! Remember me? That company you had a great experience with? This is an example of a monthly newsletter from us that gave you helpful information on a subject you …

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Spec: Marketing Brief

In the early days of the Green Economy, I had the pleasure of working with a cannabis company focused on women’s health and wellness. We hosted live, informal events for …

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Spec: Marketing Brief 2

Startups often need help asking the right questions and finding the right words to help them find their voice: who they are, who they’re speaking to, and how they distinguish …

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Documentation: User Manual

I would never call myself a real tech writer, as I don’t have an engineering degree. That said, what years of working for tech companies and writing thousands of recipes …

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Print: B2B Sales Collateral

The sales team for this client needed a glossy, full-color booklet that they could hand to potential customers—cafes, restaurants, and retailers—that accomplished many tasks. 1) It had to explain the …

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