Web: NGO Case Studies
TechSoup is a distributor of software to NGOs and non-profit organizations across the globe. They asked me to interview several of their clients who received donations of Microsoft products and …
Read MoreArchives: Projects
Print: Wholesale Catalog
With limited resources and my rudimentary Adobe InDesign skills, I helped edit the content of this Wholesale product catalog for a San Francisco chocolate company. DCWholesaleCatalog2020.KSolomon
Read MoreWeb: Internal Inventory Site
It’s no beauty queen, but this is a very useful tool that saved hours of work for store managers and the Operations team. Dandelion Chocolate needed an internal website to …
Read MoreBlog: Product Placement
I was asked to promote some kitchen products in this blog post for Williams-Sonoma, Inc. KSolomon.WilliamsSonomaTaste
Read MoreBlog: Product Content Marketing
I wrote several stories for Under Armour’s MyFitnessPal, and this one was a partnership with the Blueberry Council to help promote the sale and use and benefits of frozen blueberries. …
Read MoreBlog: Content Marketing
I wrote many stories for the blog of olive oil maker California Olive Ranch. Many focused on cooking, but I really love this one – short and sweet – that …
Read MoreBlog: Company Backgrounder
I wrote many blog posts for DandelionChocolate.com, but this one was a joy to research and write about. Previous to this post, the site did not include much information on …
Read MoreEmail: New Year, New Product
I loved the work I did with Edible Excursions, a walking food tour company in San Francisco. I wore many hats with this organization: tour guide, tour developer, writer, marketer, …
Read MoreEmail: Luxury Product
This client had a mountain to scale: they had a high-end food product that needed to move outside of a major holiday period. Several factors were responsible for this product …
Read MoreWeb: Food Tour Company Site UX Optimization
This website redesign was a joy. The owner of a San Francisco walking food tour company found her longtime business competing with others who were benefiting from an optimized web …
Read MoreWeb: Chocolate Company Online Store
I cannot take credit for the Shopify design or backend work here, but I wrote and edited all of the content for hundreds of products that flowed through this online …
Read MoreWeb: Product Description (Long)
Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …
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