Web: NGO Case Studies

TechSoup is a distributor of software to NGOs and non-profit organizations across the globe. They asked me to interview several of their clients who received donations of Microsoft products and …

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Print: Wholesale Catalog

With limited resources and my rudimentary Adobe InDesign skills, I helped edit the content of this Wholesale product catalog for a San Francisco chocolate company. DCWholesaleCatalog2020.KSolomon

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Web: Internal Inventory Site

It’s no beauty queen, but this is a very useful tool that saved hours of work for store managers and the Operations team. Dandelion Chocolate needed an internal website to …

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Blog: Product Content Marketing

I wrote several stories for Under Armour’s MyFitnessPal, and this one was a partnership with the Blueberry Council to help promote the sale and use and benefits of frozen blueberries. …

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Blog: Content Marketing

I wrote many stories for the blog of olive oil maker California Olive Ranch. Many focused on cooking, but I really love this one – short and sweet – that …

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Blog: Company Backgrounder

I wrote many blog posts for DandelionChocolate.com, but this one was a joy to research and write about. Previous to this post, the site did not include much information on …

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Email: New Year, New Product

I loved the work I did with Edible Excursions, a walking food tour company in San Francisco. I wore many hats with this organization: tour guide, tour developer, writer, marketer, …

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Email: Luxury Product

This client had a mountain to scale: they had a high-end food product that needed to move outside of a major holiday period. Several factors were responsible for this product …

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Web: Product Description (Long)

Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …

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