Email: Luxury Product
This client had a mountain to scale: they had a high-end food product that needed to move outside of a major holiday period. Several factors were responsible for this product …
Read MoreArchives: Projects
Web: Food Tour Company Site UX Optimization
This website redesign was a joy. The owner of a San Francisco walking food tour company found her longtime business competing with others who were benefiting from an optimized web …
Read MoreWeb: Chocolate Company Online Store
I cannot take credit for the Shopify design or backend work here, but I wrote and edited all of the content for hundreds of products that flowed through this online …
Read MoreWeb: Product Description (Long)
Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …
Read MoreEmail: Monthly Newsletter
For a client who was particularly interested in building brand and longform storytelling, I wrote and designed this newsletter format that we used monthly for about two years. Each month …
Read MoreWeb: Product Catalog Descriptions
Give me a thing and let me help you describe it and sell it. Hand me a creative brief or just let me pick your brain for a few minutes. …
Read MoreEmail: Customer Journey Cycle
This client had a very high cost of customer acquisition, so once you were at the top of the funnel, they wanted to do everything possible to help you fall …
Read MoreEmail: Monthly Newsletter 2
Hi! Remember me? That company you had a great experience with? This is an example of a monthly newsletter from us that gave you helpful information on a subject you …
Read MoreSpec: Marketing Brief
In the early days of the Green Economy, I had the pleasure of working with a cannabis company focused on women’s health and wellness. We hosted live, informal events for …
Read MoreSpec: Marketing Brief 2
Startups often need help asking the right questions and finding the right words to help them find their voice: who they are, who they’re speaking to, and how they distinguish …
Read MoreDocumentation: User Manual
I would never call myself a real tech writer, as I don’t have an engineering degree. That said, what years of working for tech companies and writing thousands of recipes …
Read MorePrint: B2B Sales Collateral
The sales team for this client needed a glossy, full-color booklet that they could hand to potential customers—cafes, restaurants, and retailers—that accomplished many tasks. 1) It had to explain the …
Read More