Karen Solomon – Editor, Writer, On-page SEO, Content Marketing
Oh, and cookbooks. I've got those, too.
Let’s talk products, shall we? When I was editing the Williams-Sonoma catalog, product descriptions were cut down to 30 characters. In this product description, the client loved a good long …
Web: Product Description (Long) Read MoreFor a client who was particularly interested in building brand and longform storytelling, I wrote and designed this newsletter format that we used monthly for about two years. Each month …
Email: Monthly Newsletter Read MoreGive me a thing and let me help you describe it and sell it. Hand me a creative brief or just let me pick your brain for a few minutes. …
Web: Product Catalog Descriptions Read MoreThis client had a very high cost of customer acquisition, so once you were at the top of the funnel, they wanted to do everything possible to help you fall …
Email: Customer Journey Cycle Read MoreHi! Remember me? That company you had a great experience with? This is an example of a monthly newsletter from us that gave you helpful information on a subject you …
Email: Monthly Newsletter 2 Read MoreIn the early days of the Green Economy, I had the pleasure of working with a cannabis company focused on women’s health and wellness. We hosted live, informal events for …
Spec: Marketing Brief Read MoreStartups often need help asking the right questions and finding the right words to help them find their voice: who they are, who they’re speaking to, and how they distinguish …
Spec: Marketing Brief 2 Read MoreI would never call myself a real tech writer, as I don’t have an engineering degree. That said, what years of working for tech companies and writing thousands of recipes …
Documentation: User Manual Read MoreThe sales team for this client needed a glossy, full-color booklet that they could hand to potential customers—cafes, restaurants, and retailers—that accomplished many tasks. 1) It had to explain the …
Print: B2B Sales Collateral Read MoreJust a little bit of Adobe InDesign knowledge can be dangerous. And luckily, I knew just enough to update this product of corporate gifts and custom products. Design-wise it does …
Print: Custom and Corporate Catalog Read More